Are you looking to start a podcast but not sure of the platform to use? Do you know that you can start a podcast with YouTube? Well, not everyone is aware that YouTube now supports podcasts, offering creators a new way to share their episodes on their channels.
So, if you’ve been eager to launch your own podcast, now is the perfect time to start, and we’re here to walk you through every step of the process. In this article, we will provide you with a comprehensive guide on how to start a YouTube Podcast. If you’re reading this, you’re in the right place
Meanwhile, YouTube can be a powerful platform to help you build a dedicated audience by delivering valuable content to your listeners. It also enables you to expand your reach across YouTube and various social media platforms.
How To Start A Podcast On YouTube
Define Your Audience
To start, it’s essential to identify your target audience when creating your podcast. If your intended audience consists of musicians or comedians, tailor your podcast content to cater specifically to their interests.
This means delving into topics related to their passions, addressing their challenges, and covering everything that captures their attention. By doing so, you’ll engage your listeners and create a podcast they’ll genuinely enjoy.
Name Your Podcast
When naming your podcast, it’s crucial to choose the right name, and this decision carries significant importance.
Ensure that the name you select matches on YouTube or any other platform you plan to use. Tailor the name to your target audience, aligning it with the people you aim to reach.
The podcast’s name should reflect the exact audience you’re addressing. Unless your podcast is solely for internal purposes, it is not nice to name it after your business.
How To Start A Podcast On YouTube – Design a Cover Art
Your cover art should be recognizable both in podcast directories and on YouTube. It serves as a visual representation of your show, and people should easily identify your podcast just by looking at the cover art. Here are tips for creating compelling cover art.
- Choose a good and vibrant background color that would catch your audience’s attention.
- Create a mood board with elements like shape, colors, and texture
- Lock down your style guide.
- Know the purpose or vibe you’re going for [professional, mysterious, funny, etc.].
Set up Equipment & Software
You need to acquire and set up the necessary equipment and software for your podcast. The essential equipment includes
- Headphones: LyxPro headset.
- Shock mount: On-Stage MY430.
- Mic wind guard.
- Webcam: Logitech C922x Pro Stream.
- Video conference software.
- Mic: Audio-Technica ATR 2100.
Listed above is the equipment to get, you can also check how to set them up.
In-Person Video Podcasting Equipment:
- Video camera: Canon EOS Rebel T7 Digital SLR.
- Lighting: GVM 80W Softbox Lighting Kit.
- Digital recorder: Tascam DR-60DMKII 4-Channel Portable Audio Recorder.
- Surge protector: Bototek Surge Protector.
- Recording software: GarageBand [IOS] or Audacity [PC].
How To Start A Podcast On YouTube – Find Guests
Once you’ve given your podcast a fitting name, it becomes easier to attract the type of guests you desire. After completing the steps mentioned above, the next task is to identify and invite guests who align with your podcast’s theme.
Your podcast’s name should exude a welcoming and inviting vibe to draw people in and encourage them to follow your podcast. Below, we’ll provide you with a list of strategies on how to find suitable guests.
How and Where To Find Guests?
- LinkedIn network
- Friends & coworkers
- Past coworkers
- Guests of similar podcasts
- Hosts of similar podcasts
Going further, additional planning is essential for a successful podcast. The pre-interview phase allows both you and your guest to align on the main talking points. During the actual interview, it’s crucial to actively listen to your guest’s insights and ideas. To unearth your guest’s unique perspective, we recommend employing point-of-view (POV) discovery questions that are relevant and reasonable.
To begin recording after configuring all your equipment and software, it’s time for the interview. Whether you’re conducting the interview online or in person, it’s crucial to perform a sound check. Confirm that your guest is online and equipped with a functional microphone and headphones.
Edit & Upload
You’ll need to have your podcast audio edited. Your audio engineer will likely inquire about the intro and outro recordings.
Uploading Your Podcast
To get your podcast published, you should first upload it to a podcast hosting site. Through your hosting platform, your podcast can be distributed to various audio platforms. When aiming for a high-performing YouTube podcast, it’s advisable not to directly syndicate.
When it comes to video formats, you have several choices:
Your first option is to publish the entire interview. If you choose this route, it’s essential to make the video more engaging. Most YouTube viewers prefer shorter videos, so holding their attention for an extended period can be challenging.
Another option is to break down your interviews into highlight clips that are 3-10 minutes long. Viewers are more likely to watch the entire video because it contains the most relevant information. While you should still enhance the visuals, it’s not as critical as it is for full-length episodes.
Lastly, you can compile clips from one or more interviews to create a compilation video. This option works well when you have multiple clips of guests discussing a single topic. Compilation videos tend to be more engaging and can offer a unique perspective on a particular subject.”
If you don’t already have a YouTube account, be sure to create one. You can use your personal account, or if you prefer, your company’s account will suffice. Alternatively, you can create a brand new channel specifically for your show. Whichever option you choose, make sure you have the MP4 file of your edited video ready for upload.
How To Start A Podcast On YouTube – Optimize Your Video
Video optimization revolves around enhancing the video’s attractiveness and improving its discoverability. Here’s how to optimize your videos below;
- Write a captivating title.
- Craft an eye-catching thumbnail.
- Write an optimized description with relevant hashtags.
- Tag your video with keywords.
- Enables subtitles.
- Incorporate subscribe cards in the top right corner to provide extra resources.
- Design an End screen that links to related videos.
Promote your Podcast
Before you start promoting your podcast, ensure that you have successfully published the first video of your YouTube podcast.
- Embed the videos on your website.
- Write blogs based on your interviews. Embed your video links in your blog post if you have one.
- Post micro-videos to your social media accounts.
- Send out an email using a trailer of the episode.
- Get invited as a guest on shows similar to yours.
- Guests Turned Audience
This should be your top priority. You’re inviting your audience to become guests on your podcast. The simplest way to gauge ROI is by tracking how many guests have converted into customers. There’s no need to overcomplicate matters.
- Number of Downloads [Podcast]
Downloads are typically the first metric that new podcasters focus on, and they often become disheartened when they see the initial download numbers. It’s important to note that comparing your download numbers to those of other podcasts isn’t necessarily productive.
- Watch Time
When it comes to your videos, it’s crucial to monitor how long people are engaging with your content. If your goal is to boost watch time, your videos will naturally improve, and their reach will expand to a broader audience.
In conclusion, we trust that the points we’ve highlighted and the steps outlined on how to start a YouTube Podcast have been helpful. Please read through our article carefully and follow the steps provided.
You’ll discover that launching a YouTube podcast is a manageable process as long as you remain determined and committed. This page has your back.